Bio
Becky Lathrop
Vice President, Optimum Performance Solutions, LLC
Becky Lathrop, is a Certified Insurance Counselor, has a degree in Risk Management and Insurance from Florida State University, and has been working in the insurance industry for over 25 years. She has spent the majority of her professional career in industry positions such as Business Consultant, Sales Manager, Underwriting Consultant, and Portfolio Manager.
Since 1998, Becky has been helping agencies to grow profitably by counseling them in areas such as workflow management, staff organization and stratification, sales/marketing business plans, client retention, strategic planning, and producer compensation.. She has developed and facilitates a Marketing/Profitability workshop to help agents manage their loss ratios and to assist them with capitalizing on agency growth and contingency bonus opportunities.
Becky’s agency and corporate experience provides unique perspective when assisting her clients. She is also on the faculty of the Society of Certified Insurance Counselors and lectures on a variety of topics.
Testimonials
Barton Insurance & Financial Services has been fortunate to work with Optimum Performance Solution for over ten years. During that time, our agency has grown from nine to thirty-nine employees and we have benefited tremendously from Jon and Becky’s knowledge and expertise. With their help, we have been able to professionally manage and streamline our operations during a period of both rapid growth for our Agency and constant change in the Florida insurance market. We would highly recommend their services to anyone who is looking for expertise in professionally growing, maintaining, and perpetuating their agency.
Richard D. Barton
Barton Insurance & Financial Services
Cape Coral, FL